I was offered a position as an automotive designer by Chrysler on the last hour of the last day of the first ever post-graduate internship the company had ever offered. The company was in the throws of re-inventing itself. It was a wonderful time to be there. Young designers were given extraordinary opportunities to contribute. I took full advantage. I learned as much as I could as quickly as I could. When the “JA” program kicked off, I thought long and hard about what kind of car the company needed, what kind of car the world wanted and most importantly, what kind of visual statement upper management would choose to put into production!
The third of the revolutionary “cab-forward” cars, the forth coming Chrysler Cirrus and Dodge Stratus sedans needed to be big hits. My idea was to create a radical design in the plan view. Most cars use a 1 sweep in the body side. I used a 5. A first for Chrysler. The 5 sweep gave the surfaces an incredible amount of tension. This gave an athleticism to the form. The stamped doors (another first for Chrysler) made the car look safe and solid. This spoke to the young families the car was aimed at. The New York Times ran a Business Section cover story about the Chrysler design Renascence which I was proud to be have been a part of. It can be read here.